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Castle Insurance provides Life Insurance, Group Benefits, Disability, Critical Illness, Long Term Care and Personal Health services. Our client wanted to develop a new and refreshing way to talk about the insurance industry. They wanted to move away from the old school salesman approach that has been the insurance industries achilles heel for so long. They wanted to bring some understanding and life, no pun intended, back to the services that are so important to everyone. 

We decided that an engaging and creative video was the answer. We wanted to do something different, something unique, something eye catching. We created two illustration based videos that explain how insurance works and about their group benefits they offer. Each video frame was captured by a unique hand drawn picture. The hand drawn pictures were done by Kenn White. The video scripts were written by Stu Slayen. We pre-recorded professional voiceovers and added them into match the hand drawn scenes. Background music was also selected and added in to compliment the script. All of this was shot at a downtown studio in Winnipeg. We put the entire project together. We are extremely excited with how they turned out.

Take a peek at these unique ways to develop a message through video.

We have also provided the following services to the Castle Group.

Advertising Branding Graphic Design Video Production

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