Castle Mortgage Group
The owner of an existing mortgage business made significant changes and wanted to introduce his new company to Winnipeg with some impact. Because of an existing affiliation, ViewSource was chosen to generate a new brand for all local marketing efforts. It had to stand out, but also integrate with the national identity of their partner, TMG.
ViewSource first developed a logo and stationery package with an accompanying set of files outlining proper reproduction instructions and specifications. Several different projects were tackled after the initial brand package was complete such as; office signs inside and outside the buildings, an interactive website, several printing & web based ads plus various printed materials. ViewSource Media continues to work closely with Castle Mortgage group in all areas of marketing and promoting their business.