- A great logo sends a message to your current audience and your potential clients, customers, donors, and members. That message should be one of trust, uniqueness, and character. You want your audiences to think "Hey, I like these people!" not, "Hey, why are they putting their name on the Nike swoosh?"
- A great logo sets you apart from others in your field and serves as the anchor to your entire brand strategy.
- A professionally designed logo considers font, colour, and size. A professional designer will also consider every possible use of a logo and work accordingly... website, mobile applications, direct mail, e-mail marketing, brochures, newsletters, stationery, signage, promotional products, and other likely uses. Getting it right at the outset lets you use the logo seamlessly...always.
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Branding Creative Layout Graphic Design Logo Identity