If you run a small business and are hesitating to get into the e-commerce game, take note: Canadians placed online orders for goods and services valued at $15.1 billion in 2009. That's an increase of $3.1 B in just two years.
According to a recent report by Statistics Canada, the increase is due to more online shoppers and a higher volume of orders.
In 2009, about 39% of Canadians aged 16 and over used the Internet to place more than 95 million orders. About one-half (51%) of Canadians aged 16 to 34 purchased a product online in 2009. One half!
And if you already have a website, consider this: among all online "window" shoppers in 2009, 69% reported eventually made a purchase online. Add e-commerce to your existing site, and you could quite possibly shorten your sales cycle.
Less fear, more convenience
In addition to more shoppers and more orders, there is also more confidence - or at least willingness to accept the risks - of online shopping.
While consumers still have concerns about credit card use online, the vast majority (84%) of online shoppers paid directly over the Internet for some or all of their purchases.
It is apparent that consumers have a hunger for online shopping, so if you are still waiting for evidence that it can pay off, you may already be missing the rewards.
In fact, many companies have already entered the next phase of e-commerce to ensure ease of purchase when using mobile devices. It's all about making things easier and faster for the customer, being where they are, when they are - and accommodating whatever devices they may use.