VSM Blog

Marketing Strategy for Gaspard

A manufacturer and supplier of fine garments and regalia since 1909. Gaspard products include academic regalia, graduation gowns and accessories, legal and justice attire, church vestments and choral robes.

Gaspard came to ViewSource Media initially for some guidance in cleaning up their existing corporate logo identity. ViewSource Media slightly altered their existing logo to create a better sense of legibility yet still keep the foundation, structure and main fundamentals of the brand intact. ViewSource Media created a cleaner visual and also developed a brand specifications package complete with a set of logo files for various marketing platforms. Gaspard also requested a marketing strategy hybrid between a traditional direct mail campaign and an email marketing campaign. ViewSource Media developed the creative for both the graphical visuals and the written material spanning across both media platforms. With a focus on a clean and clear message ViewSource Media developed an effective look and feel targeting Gaspard's immediate audience. 

Both the direct mail and email marketing strategy targeted a direct URL with an online response form providing immediate statistical reporting and tracking capabilities. ViewSource Media is excited to be apart of Gaspard's marketing efforts  and hopes to continue a working relationship into the future.


Tagged:
Advertising Branding Brochures Email Marketing Printing

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