ViewSource Media had the privilege of working with Gray Academy on their new marketing package for 2015. Gray Academy of Jewish Education is a JK to grade 12 preparatory school located in Winnipeg, Manitoba. They have achieved a great balance between general academic programs and the study and practice of Jewish culture throughout their curriculum.
A big shout out goes to copywriter extraordinaire Stu Slayen for bringing us on board and making our lives easy while working through this project. Stu provided great content, perfectly organized for each piece of the marketing package.
ViewSource Media was tasked with designing the overall creative theme for their marketing package comprised of:
- a brochure focusing on the philosophy and benefits of Gray Academy
- a 16 page booklet highlighting families with children enrolled at the academy
- a multi-use presentation folder
- direct mail pieces announcing their open house events
- envelopes to distribute the full package
After completion and approval of the creative layout we laid out each piece with images and content ensuring consistency, not only within each individual element, but also the package as a whole. We wanted to ensure Gray Academy's overall branding was represented successfully.
We then coordinated all production, printing the entire package on quality paper stock with a matte aqueous coating to provide a subtle, soft and professional feel. We made sure all images, graphics and colours were consistently reproduced and followed the brand specifications of the school.
All involved are very happy with the final product and we at ViewSource Media are especially thankful to be part of such a great project. Thanks again to Gray Academy and to Stu Slayen Consulting.