Want to be a big fish in a small business pond? Make the leap to social media.
By now, many of you have already been exposed to the concept of social media in the business arena. The benefits are extensive: you can attract new audiences, you can network with like-minded groups, you can be seen as a modern business leader - the list goes on and on.
One benefit we'd like to tune you into is search engine optimization.
SEO and social media are more closely linked than ever before. Many organic keyword searches include results from social media platforms - blogs, YouTube, Facebook, etc. Integrating across platforms has become an important strategy for connecting people your website.
One of the most daunting tasks for small to medium sized businesses is deciding whether or not social media is right for them and how to get started! Just because the hype is out there and "everybody is doing it" doesn't mean that it is a major necessity for everyone. It needs to fit into your overall marketing plan and speak to your target audience. The choices seem endless: Facebook, LinkedIn, Twitter, Google Maps… where to begin? How do I devise a strategy for social media?
Take a deep breath, and start right here: make a blog.
It's that simple, at least to start. Sure it's only the first step, but start a blog and do it well, it becomes part of a strategy to optimize your entire Web presence.
Isn't blogging passé, you ask? Blogging has become part of everyday life on the Web. It's a "given" as part of social media strategy, not something on its way out.
Why a blog? People do not necessarily search for blogs, but when potential customers go to search engines to find answers to questions and challenges and to find local suppliers, they end up on them! Search engines like blogs very much.
So just do it - create and frequently post relevant, keyword-rich content to a blog, hosted on your website. It may only be one step but voila! You're in social media.
If you need help, you can always CONTACT US and we can sit down with you to discuss your social media plan to see how it makes sense for you and your business.