This is our soapbox. No, please don’t run away; this won’t hurt a bit. But, yes, it is going to get a bit passionate all up in here! We are taking the opportunity to gently point out that so many clients show up with a marketing need and don’t have a brand foundation to give [...]
Continue Reading: Business Plan? Check. Brand Strategy? What’s that?
Print You Can Count On
Published by: ViewSource Media Team on October 25th, 2011
Getting the most out of your print materials is a necessity these days. If you’re going to print something that reflects your brand, you want it to turn out perfectly. It helps to have someone in your corner who knows the industry extremely well. And ViewSource is that champion – we know our local printers, [...]
Continue Reading: Print You Can Count On
As a business owner, it is your responsibility to ensure your enterprise is profitable. When it comes to your storefront, your signage, your marketing materials, you’ve probably put time, effort, and money into making sure your image is professional and attractive. But what about your website? Certainly, it can be attractive to use website template [...]
Continue Reading: Custom Web Design vs. Templates
App for That
Published by: ViewSource Media Team on August 2nd, 2011
We are living in a dematerialized world. In May 2011, Amazon.com announced that it now sells more digital books than printed books. There is no question that our world is more digital today than it has ever been. The rise of smart phone and tablet (like the iPad) technology is making another surge toward enabling [...]
Continue Reading: App for That
RGB, Yeah, You Know Me
Published by: ViewSource Media Team on July 25th, 2011
Understanding colour can help a client envision what is happening to your website or catalogue when it is being designed, and help ensure the most client satisfaction. When you know the basics of what your designer is working with when it comes to producing your branded item, it gives you the ability to protect your [...]
Continue Reading: RGB, Yeah, You Know Me
We recently went back to school. Actually, it was a boot camp by Big Nerd Ranch (not a salad dressing) where we learned to develop our Core. We are happy to report that we have learned how to develop iOS applications, which means we can now offer this service to our clients. Our apps can [...]
Continue Reading: App School Aka The One Where We Learn Cool Stuff from Nerds
E-blast, App Store, Podcast, Blog. Do you know what all of these terms mean? Chances, are you do, and so does your target audience. Welcome to the digital age. And although brochures, business cards, and newspapers have not entirely disappeared, there are more and more avenues available for you to reach the public. Apple, Dell, [...]
Continue Reading: Let Online Give you a Leg Up
Email Marketing Campaigns
Published by: ViewSource Media Team on April 4th, 2011
Are you trying to find a way to stay in touch with your clientele on a regular basis? Do you have an existing client list that you want to use more effectively? Have you considered an email marketing campaign?
Continue Reading: Email Marketing Campaigns
Want to be a big fish in a small business pond? Make the leap to social media. By now, many of you have already been exposed to the concept of social media in the business arena. The benefits are extensive: you can attract new audiences, you can network with like-minded groups, you can be seen [...]
Continue Reading: Get started with social media
If you run a small business and are hesitating to get into the e-commerce game, take note: Canadians placed online orders for goods and services valued at $15.1 billion in 2009. That’s an increase of $3.1 B in just two years.
Continue Reading: Where’s your slice of the $15.1 B e-commerce pie?
